Lativa – Prime Time

Look, I stan hard for Aminata. She brought us the amazing Love Injected (which placed 6th at Eurovision 2015) and then wrote the delightful Heartbeats for the baby George Michael Justs Simrais. And then she’s gone on to write a series of absolute bangers like her recently-released Zero Love:

Which is a great song but one that I’m primarily using as an excuse to discuss Aminata’s 2017 release Prime Time:

Prime Time is a fantastic song, but what’s even better is its cryptic video, which seems to exist in several different realities all at once:

It starts with Aminata serving as a muse – or perhaps stencil? – for a street artist:
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What year is it? Who knows? Aminata is positioned by a VHS store, so maybe the 1990s?

Aminata and her crew then walk to what is surely the world’s sketchiest bus stop.

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It’s underneath a bridge, it’s full of graffiti, and it’s got hazard tape where a pane of glass should be. This is not a well-maintained transport system, Aminata, and I’m glad you’re traveling with a pack for safety.

The action then moves to…a graffitied subway car!

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While there’s a nice light effect to make it appear like the train is moving, us railfans know that this is some train car shipped in on some set somewhere. The street artists have been at this one great guns, perhaps to add more ambience for Aminata’s dance crew. And where is this subway supposed to exist? Who knows?It does have “EXIT” prominently displayed at the ends of the cabs, so I’m assuming it’s an American train shipped in from somewhere (you come for the Eurovision content, you stay for the transit geekery).

At this point, I lose the plot entirely, because Aminata then goes to watch…

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…an American football team practice! And I was like, “There is no way this was filmed in Latvia and then I double checked and it turns out there’s a team called the Riga Lions.

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Also, this player is totally macking on her.

Aminata then goes to a tattoo parlor and manages to get a tattoo that comes alive during the process to lipsync to the song.

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Riga truly is a magical place.

And then it turns out that Aminata has been taping the whole thing all along (throwback to the VHS shop in the beginning?) and is about to put the tape in an envelope to send to someone. Screen Shot 2018-07-11 at 8.00.15 AM

Whoever it is, you better hope he has a tape machine, Aminata!

I’d like to think that Aminata is having a time-travel romance with someone in the 1990s, and this is her only way to communicate with him. However, I’d also be really angry that the guy isn’t making a lot of money off of sports betting and then setting Aminata up with a tidy sum for her future – she shouldn’t have to continue taking such a sketchy bus network.

Latvia, hire me to write this romcom, okay?

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